Я добавляю исключительно на проверенных площадках, не использую рассылку в контактные формы, поскольку это вызывает претензии у админов.
Для размещения ссылок с анкором я беру только площадки, поддерживающие анкорные ссылки, а не размещаю их так, как делают некоторые, анкор в виде открытого HTML, что недопустимо, роботы замечают подобное, и ставят сайт под фильтр.
Правильные обратные ссылки привлекают краулеров на ресурс, а те в свою очередь дают зелёный свет индексаторам, повышая вероятность попадания в индекс.
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