Choosing relevant Influencer marketing dissertation topics allows students to explore how digital influencers shape brand awareness, consumer trust, and online purchasing behavior in today’s social media-driven world.
Popular research areas include influencer authenticity, brand-influencer partnerships, micro vs macro influencers, sponsored content effectiveness, and audience engagement across platforms like Instagram, TikTok, and YouTube.
Students can also study fake followers and engagement fraud, AI influencers, consumer perception of paid promotions, ROI measurement in influencer campaigns, and the impact of short-form video content on marketing success.